Design Thinking is a mindset for creative problem solving developed by Larry Leifer, David Kelley and Terry Winograd at Stanford University. The aim of the approach is to bring together as many as possible different experiences and perspectives in respect to a possible problem situation. This approach leads to breakthrough innovations
Design Thinking tries to generate innovationsfrom the intersection of human desirability, economic feasibility and technical feasibility.The focus is on the user and customer needsrespectively. The products, services, processes and business models, etc., are developed in accordance to their needs by the means of an iterative approach.
The Design Thinking mindset fits well with the demand for agile and flat organizational structures Especially in a world in which the rate of change is steadily increasing. It changes our view of problems, team structures, customers and processes in the development of solutions. Thus, it can help us to drive the digital transformation and to develop superior experiences for our customers.
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